About the author

Pauline Lockier began her career 26 years ago at Ogilvy and Mather Direct. After five years at Brann Direct Marketing she went on to found Target Direct Marketing (now Tangible Response) with Stephen Pidgeon and Nick Thomas. Today she works as a freelance planner and copywriter, handling fundraising programmes for charities in Ireland and England as well as undertaking ad-hoc projects for commercial organisations and direct marketing agencies.